Comparison
BookMyBays vs Alba Play
Both run indoor golf bookings. We are built with customers at the centre — flat monthly fee, 0% on bookings.
No credit card · Cancel any time
Cheaper from two simulators up
Our flat fee is well below Alba’s per-resource pricing once you have more than one simulator.
Customer at the centre
Mobile-first booking flow, no account required, with magic-link booking management.
Fee-free bookings
We take 0% on bookings (only 1% on membership payments). Alba charges 3.95% on every transaction.
Pricing, side by side
Worked examples based on publicly advertised pricing. Estimates only — pick the venue size closest to yours and see the notes below.
BookMyBays
Simulator: £30/mo for 2 sims, each extra down to £3/mo. Driving range: £30/mo for up to 10 bays, +£3/mo per extra. 0% on bookings, 1% on memberships.
Alba Play
£29/month per simulator (GBP region). 3.95% on every transaction. No free trial advertised.
Small · 2 simulators
200 bookings/month at £25 average = £5,000 monthly bookings
BookMyBays
- Subscription
- £30/mo
- Booking fees
- £0
- Estimated total
- ~£30/mo
Alba Play
- Subscription
- £58/mo
- Booking fees
- ~£198/mo (3.95%)
- Estimated total
- ~£256/mo
Growing · 4 simulators
400 bookings/month at £25 average = £10,000 monthly bookings
BookMyBays
- Subscription
- £57/mo
- Booking fees
- £0
- Estimated total
- ~£57/mo
Alba Play
- Subscription
- £116/mo
- Booking fees
- ~£395/mo (3.95%)
- Estimated total
- ~£511/mo
Established · 6 simulators
600 bookings/month at £25 average = £15,000 monthly bookings
BookMyBays
- Subscription
- £80/mo
- Booking fees
- £0
- Estimated total
- ~£80/mo
Alba Play
- Subscription
- £174/mo
- Booking fees
- ~£593/mo (3.95%)
- Estimated total
- ~£767/mo
- Alba Play’s GBP regional pricing is £29 per resource per month with a 3.95% payment processing fee, sourced from albaplay.com on 2026-05-03. Verify the current rate directly on their site.
- BookMyBays takes 0% on bookings and 1% on membership payments. Driving range pricing: £30/mo covers up to 10 bays, +£3/mo per extra bay. Membership volume is not included in the booking-volume assumption above.
- Stripe payment processing fees (typically around 1.4% + 20p) are not shown in either column — they apply via the underlying card processor on both sides.
- The booking volume assumption (£25 average, 200 bookings per simulator pair per month) is illustrative — your numbers will vary, but the relationship between the two columns will not.
Feature comparison
Where each product stands today, based on publicly advertised features.
Online booking page
Branded checkout
Automated simulator access control
BookMyBays Agent locks/unlocks at booking time. Alba uses SimLock™.
Stripe payments built in
Membership plans & subscriptions
Custom slot types & pricing
Time-of-day & dynamic pricing
Multi-player & group pricing
Promo codes & discounts
Reporting & analytics
Customer profiles / CRM
Magic-link customer booking view
Driving range bay management
Gift cards
Bought online via guest checkout, with a chosen design and personal message, delivered by email, redeemed at checkout.
Prepaid cards / stored value
Lessons & instructor scheduling
Tournaments & events
Door access integrations (Kisi/Zesec)
Free trial
Transaction fee — bookings
Transaction fee — memberships
Setup fee
Contract length
Where Alba Play is stronger
We are not the right fit for everyone. Here is where Alba Play has the edge today.
Broader feature set
Alba ships with prepaid cards, lesson scheduling, tournaments, and door integrations (Kisi, Zesec). If you need those today, Alba covers more out of the box.
Multi-currency, multi-region
Alba operates across Europe and the US with EUR, GBP, USD, CAD, and NOK pricing regions. BookMyBays currently charges in GBP only.
Established product
Alba has been around longer and has more chains running on it. We are the newer option — something to weigh up.
Comparing more than just Alba Play? Read our guide on how to choose a golf booking system — an 8-point checklist for judging any option, ours included.
Already on Alba? Switching is calmer than you think.
Most venues move over inside a weekend. Bring your existing booking page across, import customer emails, and we’ll help you set up your slot types and memberships. Drop us a line.
Comparison information correct as of 3 May 2026. All facts about Alba Play are sourced from their publicly available website (albaplay.com/en, albaplay.com/en/pricing). Pricing, features, and terms may change at any time — please verify directly on their site before making a decision.
Spotted something inaccurate? Email [email protected] and we will fix it.
Alba Play is a trademark of its respective owner. This comparison is published by BookMyBays and is not endorsed by, affiliated with, or sponsored by Alba Play.