Pricing

Simple, honest pricing

£15 per bay per month. That is the whole price — no per-booking commission, no setup fees, and the first 14 days are on us.

Booking darts oches, pool tables, putting greens, or other resources? Same pricing — each resource counts as one bay at £15.

The only exception: memberships and event tickets carry a 1% platform fee. Marketing campaigns are an optional add-on, priced separately. You can also choose to add a booking fee at checkout, so the cost of taking a payment does not come out of your booking price. The full fee breakdown is in the FAQ.

All-inclusive plan

£30/month

that is 2 simulators at £15 each

+ Stripe fees (typically 1.5% + 20p per transaction)

  • Unlimited bookings
  • Automated sim control (Agent)
  • Custom slot types & pricing
  • Opening hours & closure management
  • Dashboard & basic reports
  • Customer magic-link booking view
  • Email support
Start 14-day free trial

Nothing locked off · Cancel any time

Estimate your cost

Bay type

How many simulator bays?

2

Your monthly estimate

£30.00

/month · excl. Stripe fees

Every simulator£15/mo
Minimum2 simulators
35+ simulatorsContact us

What you get for £30/month

Public booking page with 24/7 online bookings
BookMyBays Agent for automated sim access control
Membership plans — subscriptions, credits, season passes
Events and ticketing — leagues, tournaments, socials and classes
Stripe payments with direct deposit to your account
Time-of-day and day-of-week dynamic pricing
Promo codes and discount management
Automatic bundle discounts — book more, save more
Gift cards with custom designs and messages, bought online
Multi-player pricing and volume discount tiers
Multi-activity baskets — book several sessions in one checkout
Customer CRM with notes and full history
Reporting — revenue, utilisation, peak hours, top customers
Team management — owner and manager roles
Opening hours and one-off closure dates
Email support

Yes, every feature. No tiers, no “pro” upsell.

Pricing FAQ

Are there any per-booking fees?

Not on ordinary bookings. Bookings paid by card flow directly from your customers into your Stripe account. We charge a 1% platform fee on membership payments and event ticket sales. Marketing campaigns are an optional add-on with their own pricing. You can also choose to add a booking fee at checkout, paid by the customer on top of the booking price rather than out of it. Both are covered further down.

Which payments carry the 1% platform fee?

Two: membership payments and event ticket sales. Memberships carry it because we run the recurring billing, dunning and credit-bundle logic on top of Stripe. Events carry it because we handle ticketing, seat holds, capacity and the door list. Everything else — ordinary bay bookings, lessons, gift cards, add-ons — is 0%, unless a marketing campaign you have switched on brought the booking in (see below). Stripe's own processing fee applies to all of it and is paid by you to Stripe directly.

Is marketing included?

Marketing is an optional add-on, priced separately. It covers Extend Session, which offers customers more time when their bay, lane or room is free after them, abandoned basket emails, which bring back customers who started a booking but did not pay, and win-back emails to customers who have not visited in a while. There is no monthly fee: it only costs anything when a campaign brings in a booking. You see the exact pricing in your dashboard before you switch a campaign on, and nothing is charged until you do. Your marketing reports show what each campaign brought in.

Can I pass the cost of taking a payment on to customers?

That is your choice, and every venue starts with it switched off — the customer pays exactly the price on the grid and the cost of processing that payment comes out of it, the way it always has. The alternative is a checkout fee: a small booking fee added to what the customer pays, worked out from the amount being paid and set to cover the cost of processing it, so it does not come out of your booking price. Customers see it on its own line from the first price they are shown, you set the smallest and largest booking it applies to, and free bookings carry no fee at all. It is set a little above the typical processing cost so it also covers pricier cards and refunds, and a small part of it covers us running the payments side. Your reports show the fee collected, what it covered and what came back to you, separately from your takings.

What does the £30/month include?

Simulator venues pay £15 per bay per month, with a two-bay minimum — so £30/month covers 2 simulator bays, £45 covers 3, and so on. For driving ranges, £30/month covers up to 10 range bays. Every plan includes the full product — booking pages, sim access control, memberships, events and ticketing, lessons, gift cards, dynamic pricing, promo codes, bundle discounts, multi-activity baskets, reporting, team management, and email support.

Can I put the booking page on my own web address, or inside my own website?

Both, with a custom domain. Point a subdomain of your own domain at us (book.yourclub.co.uk) and that becomes your booking page, with your bookmybays.com link still working alongside it for older QR codes and emails — there is a small monthly fee for this one. It is also what makes embedding work: a booking page framed inside a page on the same domain is part of your site as far as browsers are concerned, so customers stay signed in and keep their account credit, memberships and any member-only opening hours. Framed from anywhere else they get signed out, so link to your booking page rather than embedding it.

What is advanced analytics, and do I need it?

The standard reports are included and cover most of what you need: revenue, bookings, average booking value and cancellations for any date range, what sells, where bookings come from, and how events, memberships and gift cards are doing. Advanced analytics is an optional monthly add-on that adds four deeper reports — true bay utilisation measured against your real opening hours, a week-by-hour heatmap of when you are busy, repeat-custom and customer-frequency figures, and a lost-business report covering booking drop-offs, no-shows and cancellations. It is free for the whole of your trial, the current price is shown in Settings → Billing, and you can turn it on or off whenever you like.

If I add advanced analytics later, do I lose the earlier data?

No. We record everything advanced analytics needs for every venue from the day you sign up, whether you are paying for it or not. Switch it on in a year and you will see the whole year of history immediately, not a report that starts from today.

How does the free trial work?

You get 14 days on the full product, with nothing locked off. Nothing is charged during the trial — your subscription starts the day it ends. There is no lock-in: cancel from the settings page before then and you will not be charged.

What if I have more than 35 bays?

Get in touch at [email protected]. Larger venues, multi-site operators, and venues with bespoke requirements get custom pricing and a direct line to support.

Are there any setup fees?

No. No setup fees, no onboarding fees, no integration fees. You sign up, configure your venue, and start taking bookings the same day.

Do you charge for Stripe?

No. You connect your own Stripe account and pay Stripe their standard processing fees directly. We do not add anything on top of your booking prices. Membership payments and event ticket sales carry a 1% BookMyBays platform fee, marketing campaigns are a separately priced add-on, and a checkout fee is added to what the customer pays only if you choose to turn one on.

Try it free for 14 days

Nothing locked off. Cancel any time. Setup takes about 15 minutes.

Start free trial

Want the full feature list? See features.